I opened my mailbox and read the message from potential clients. One sentence in particular drew my attention. “Do you have a studio where we could meet you?” – they asked. All of a sudden I felt a bit embarrassed. Like I should have a studio in Aberdeen and working from home is not professional.

So it got me thinking. Do I need a studio? Would it not be nice to have space where I could meet my clients, have all my photos on the walls, make it look nice and smell of coffee, the way I want it? Sure! But then, why would I want to run a coffee shop that doesn’t sell coffee – because that’s exactly what it would be. I don’t do studio photography. Never wanted to. I won’t do baby sessions, prom pictures or beauty sessions. I rarely do maternity sessions and when I do, I prefer natural settings so either the clients house or outdoors. Do I need a studio? No. Does it affect the quality of my product? Not at all. If anything, being able to run to the kitchen or watch a tv show when my eyes get tired of staring at colour curves makes my work better and more enjoyable.

I got centered and remembered I love running my photography business from home. I have good reasons for it! I do great work from home! Sometimes I’m an introvert. I actually plan to convert one of my walk-in wardrobes into my creative space where I can lock myself up and edit photos while sat on a big pile of super soft pillows. As an entrepreneur I aim to make my lifestyle what I want it to be. That’s what we all work hard to get isn’t it? The lifestyle that we want for ourselves.

Am I afraid that I will lose clients because I’m not professional enough in their eyes? One often cited fear of maintaining a home-based business is that, depending on the industry, clients won’t take you as seriously if you’re home-based. This can be especially true for service-based industries. Inviting a client to a luxurious office space or studio can make you seem (and feel) like you’re a more established firm. Am I an established firm? I’d rather describe myself as a happy hippy who takes pictures with a sweet, vintage feel to them. If you like them in first place and if you like my personality, just book me and I’m sure we’ll create some really good pictures together!

I firmly believe that it’s the best portfolio that will always win, not the floor panels or fancy background rolls on my wall. Plus I’m quite confident I can pull off the first meeting in a coffee shop or on a park bench. If we click, we click. And if we click, I’ll dedicate my time, resources and creative processing power to make you happy.

I wanted to share this with you in case you ever felt insecure about doing business with people who run their day to day from a home office. Sometimes it’s a choice, not an indicator of quality.

Till the next time!
Radek Makar: Photomagician


COMMENTS

[…] Hey, if it’s a feature aimed at businesses, business owners surely benefit from making that change you’ll say. Well, maybe, to some extent. What suits one business does not necessarily suit another. It’s like with running your business from home vs from your office. What suits one person, won’t suit another (read more here). […]

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